The Brainy Business used their five-year anniversary as the talking point. Ingrijpende veranderingen in Google Analytics: wat is nieuw? What was your main concern that would have prevented you from buying this, and what put your fears to rest? Zij heeft het gratis e-boek geschreven "3 stappen naar ondernemersgeluk". When you jump to his page, you’ll notice that video testimonials fill the entire page. You’re also more likely to trust a testimonial if it is provided by somebody who resembles your traits and demographics. Vooral de e-zine is een mooie aanvulling. Wat grappig, je verhaal sluit mooi aan op een artikel dat ik eerder dit jaar schreef. You’ve probably heard these as social proof on the radio: a number of people saying nice things about the station before a song starts or when the hosts are being introduced. Without a central theme, the testimonials will seem disjointed and confusing. Long-form sales copy triggers something in our brains that makes us believe that if there’s so much to say about the product or service, there must be a ton of value in it. After you are very confident with this, consistently communicating what you’ve got to the people who want it is necessary. Influencer testimonials can work like gangbusters. Documentary Series. Testimonials from influencers are so effective because their names are highly trusted and recognized. Having natural conversations unfold around your work on social media is authentic and adds another layer of credibility to your business. You’ve just seen the types of testimonials that you can use. Veel succes! Dat wat anderen over je zeggen heeft veel meer ‘bewijskracht’ dan alles wat jij over jezelf kunt zeggen. The secret to getting powerful testimonials that will help you get repeat sales is to offer prompts. These are used for good reason: they’re magnetic for readers as they begin to see themselves in the success story. In the example below, they did a series of interviews with some of their users about how they started out and how Oberlo paid a part in their success. Let everyone know how good you’re doing. That’s credible. Use this timeframe to offer your next solution and to collect testimonials. Enerzijds deel je geheel vrijblijvend je expertise met potentiële klanten. Most testimonials show a fairly high-level view of their clients and customers and the results they’ve achieved. Audio can provide the smoothest transitions. Have the client/customer record the testimonial. Here are some quick steps you can do to ask for and receive a testimonial that’s going to convert for you: Keep your testimonials simple. Die daadwerkelijk meer zeggen dan 1000 woorden. 1. Maar gebruik nooit (en dan bedoel ik echt NOOIT) een zelf verzonnen testimonial. What is life like now that you've experienced [our product/service]? They aren’t typically well-known celebrities outside their industries, but they hold a high level of influence within. We’ve used them in the AppSumo Partners page, which then links to a blog post. Door de opzet van een eZine werk je op twee vlakken aan je geloofwaardigheid. De woorden hiervoor zijn je vaak al ongemerkt aangedragen. Elke 7 minuten interactie [+ 16 andere tips], Google Ads: belangrijke wijzigingen & wat dat betekent voor de toekomst, Google Ads: tips voor je budget & optimalisatiescore, Waarom je moet blijven experimenteren met je marketingstrategie. It’s been used for as long as testimonials have been alive and remains the most common type of testimonial today. En laat je nog even weten wat je kiest? Geef bezoekers van je website de gelegenheid een geluidsbestandje te beluisteren waarop jouw klant vertelt hoe het is om met jou te werken. En/of de woonplaats. Hoe ga jij om met die achterdocht? That’s what the success story testimonial does. Monique Alvarez is the CEO at MAE, an author, and international business consultant whose clients include over 500 women in 24 countries. Hoe de situatie was voordat gebruik werd gemaakt van jouw dienstverlening. Ik ben ze tenminste nog niet tegen gekomen. Testimonials zijn citaten van tevreden en enthousiaste klanten. We can go all the way back to the 1870s and find advertisements like this one, which includes endorsements from Hop Bitters customers who have used the product. Natuurlijk, je biedt testimonials van tevreden klanten. Just look at your Users Flow report in Google Analytics to see the top path through your website, or … Explicitly state results. Use customer details. If you have delivered on what you promised and then some and you show them that you are thinking beyond the present moment, it will be natural for them to trust you again in the future. In their case, they use long-form testimonials in the form of blog posts to prove that their service works. What kept you from buying[our product/service] sooner? What made you choose [our product/service] over anything else you could have done? Demonstrate a transformation rather than just kind words about your services. Zo doe je het goed en geloofwaardig. Let’s say you’ve done this and you have a group of clients who are working with you, growing with you and trusting you every step of the way. They feature images of the alumni and a quote about their experiences with the challenge. You may not have noticed, but you are more likely to buy a product if the person in the advertisement is like you. In 2016, Bryan Harris of Growth Tools (formerly Videofruit) launched his flagship product, Get 10,000 Subscribers. Another example is Foundr. Quote Testimonials. Don’t bore your reader. Probeer dus altijd te werken met testimonials van klanten die bereid zijn met hun volledige naam vermeld te worden of, nog beter, met foto of video! You’ve probably heard that long-form sales letters work, right? Share away! There are few things more powerful than demonstrating quantifiable and clear obvious results. Jij weet wel dat je een geweldige dienst levert, en wie je wel of niet succesvol kunt helpen. These people make up the peers of your customer persona (or maybe they even fit the bill of your customer persona) and will attract more people like them because of Implicit Egotism. The proof is in the pudding. First, let's have a little vocabulary lesson. Ik ben zo vrij geweest een verwijzing op te nemen naar jouw tekst op Frankwatching. Linda Spaanbroek - auteur van het boek "Ondernemershout bestaat niet" - helpt met dienstverleners om meer te bereiken door minder te doen. Get their agreement in writing as well to avoid future legal disputes backfiring on you. Bij privacygevoelige informatie kun je er ook voor kiezen een testimonial achterwege te laten en bijvoorbeeld een casestudy als blog te plaatsen, dus storytelling toe te passen. Drill down on your customer persona. Op de een of andere manier schoten woorden altijd tekort. Both will serve as guides for you as you seek to serve at the highest level possible. If you don’t feature the kudos on your website, "like" it, repost it, or otherwise get it in front of your audience and target market on the social media platform. 4. Want er zijn ongetwijfeld mensen met meer en betere opleidingen dan ik. Je kunt het hier aanvragen: http://tinyurl.com/ondernemersgeluk. Nog even door de klant laten lezen en dan plaatsen en goed categoriseren. If somebody loves a company enough to use their personal social media accounts to shout it out, it’s hard to ignore it’s credibility. De meeste klanten zullen er alle begrip voor hebben dat jij andere mensen enthousiast wilt maken voor jouw dienstverlening en klimmen graag voor je in de pen. He recorded a three-part documentary series featuring his former students from previous programs. Your subject story is the most important part as everything else that comes after this will be centered around the subject you’ve chosen. That’s not the case for a documentary series testimonial. If you aren’t sure, ask them what kind of support they could benefit from in the future. 2. Ask for testimonials from people within your target market. On their website, they have a combination of both videos and case studies, with the majority being videos.[*]. Publicize social testimonials. Your prospects can see how it was before and after, and the client's journey. Ready to increase your conversions with testimonials? Geef je een Zoom-training? Spread them around. Filming a documentary isn’t really everyone’s cup of tea and for some businesses, it may not even be the best type of testimonial for you to implement. 5. Don’t limit these to just text. Using more than one influencer testimonial, like both Tony Robbins and Foundr did, increases your chances of hitting on at least one influencer that each visitor will know. 9. In this article, I’ll go over the 10 testimonial types you can use in your business and on your website to increase conversions and improve your marketing. So long as they’re not necessarily coming from your peers (as the seller), but are instead coming from your site's "customer persona," or those who you want to sell to. But it's a simple idea. Inform them of the purpose and where you are going to display it. Ahrefs gets people interested in their brand by showing how well it works for others in relevant industries. Testimonials truly are money in the bank. If your client is comfortable with it, use quantifiable results. Often, the consumers of interview testimonials won’t even realize they are testimonials. Don’t ask leading questions. The quote testimonial is the granddaddy of all testimonials, and likely the first example you thought of. Picking the right subject to talk about. The best interview testimonials play out just like an interview and let the results speak for themselves. Implicit Egotism refers to the idea that we naturally gravitate toward people, places, and things that resemble ourselves. Hoe voelt de klant zich nu? You can see an example of this on Tony Robbins’ homepage:[*].
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