Dannon will stop claiming that one daily serving of Activia relieves irregularity, and that DanActive helps people avoid catching colds or the flu. Dannon may claim that eating fewer than three servings a day provides these benefits only if the company is relying on two well-designed human clinical studies substantiating that the claim is true. The complaint is not a finding or ruling that the respondent has actually violated the law. Also notable in the US, plant-based protein powder Vega—which Danone picked up in its 2016 acquisition of WhiteWave—reportedly grew. “Consumers want, and are entitled to, accurate information when it comes to their health. The FTC’s website provides free information on a variety of consumer topics. Like many foods that make grandiose claims to transform your body, Activia has been hit with criticism over the years. With exceptional taste, smooth texture and billions of our exclusive Bifidus in every cup. As part of its ongoing efforts to make sure that marketers do not overstate the health benefits of their products, the FTC charged that Dannon’s ads were deceptive because it did not have substantiation for its claims. *With more than 109 CFU Bifidobacterium lactis per serving, … Dannon is prohibited from claiming that any yogurt, dairy drink, or probiotic food or drink reduces the likelihood of getting a cold or the flu, unless the claim is approved by the Food and Drug Administration. Arguably, Activia’s biggest downside that it has been positioned as a diet food, and diet culture has shifted dramatically in recent years, eschewing manufactured diet products, like Special K, for more healthful, natural foods. Activia Probiotic Dairy Drinks are made with the two basic yogurt cultures, Streptococcus thermophilus and Lactobacillus bulgaricus. So where does that leave Activia? She tells viewers that many people suffer from irregularity, and that “our busy lives sometimes force us to eat the wrong things at the wrong time.” She reassures viewers that Activia can help. According to the FTC’s complaint, Dannon claimed in nationwide advertising campaigns that DanActive helps prevent colds and flu, and that one daily serving of Activia relieves temporary irregularity and helps with “slow intestinal transit time.” In television, Internet, and print ads, as well as on product packaging, Dannon also stated that there was scientific proof to back up these claims. When the Commission issues a consent order on a final basis, it carries the force of law with respect to future actions. As a voiceover assures that DanActive is “clinically proven to help strengthen your body’s defenses,” color returns to the boy’s face and body and he is surrounded by a new, protective, yellow shield as he runs out of the house. (Activia now couches its benefits by saying it “may help reduce the frequency of minor digestive discomfort.”) A recent study from the University of Toronto highlighted that you’d have to eat somewhere between 2 and 25 Activia yogurts a day to get a real effect. While it’s still on shelves in grocery stores and there are certainly people who still eat it—and there will be a legitimate answer to how it’s performing when Danone announces its first-half earnings in a few weeks—for now, it’s in the same spot that a lot of primarily diet foods are in: dealing with the fact these days, people are very likely to choose something else instead. Each violation of such an order may result in a civil penalty of up to $16,000. The next 3 days, I had constipation. Other probiotic foods include sauerkraut, kimchi, kombucha, or other fermented foods. Regardless, I've been feeling far more regular than I have since my operation. Meanwhile, Activia has been working on rebranding itself as a female-positive brand. The Dannon Company, Inc. has agreed to settle Federal Trade Commission charges of deceptive advertising and drop claims that allegedly exaggerated the health benefits of its Activia yogurt and DanActive dairy drink. And that is where something like Activia—though not a perfect food—might come into play, should someone really like it. There was an FTC lawsuit in 2010 attacking Activia for fallaciously claiming it could make you more regular in two weeks despite evidence stating otherwise. Activia is a brand of yogurt owned by Groupe Danone ("The Dannon Company" in the United States) and introduced in France in 1987. A study in 2008 claimed that the yogurt “[shortened] intestinal transit” but didn’t increase bowel movements. The FTC vote to approve the administrative complaint and proposed consent agreement was 5-0. According to the FTC’s complaint, Dannon’s advertisements for DanActive conveyed to consumers that drinking the product reduces the likelihood of getting a cold or flu. “If you like yogurt, I would first [suggest] having a daily dose of yogurt to get probiotics,” she says. As of 2013, Activia is present in more than 70 countries and on 5 continents.Activia is classified as a functional food, designed to improve digestive health.. eschewing manufactured diet products, like Special K. The first day I had diarrhea. Not quite. “I think it comes down to what people enjoy,” she says, although she concedes, “I would like to see [a client eating] yogurt as a snack or [part of] a breakfast with more protein—4 grams is just not enough.” Alongside a slice of whole wheat toast with a poached egg, she says, would be fine, but “90 calories is not enough to start your day.”. In the first quarter of the year, sales for fresh dairy products fell 2.3 percent like-for-like, in part because of Activia’s weak performance in Europe, as well as other market pressures.
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