I wanted to share this inspiration with you! “How” questions are much easier to answer confidently than “why” questions. Content strategy? Realistically, content marketing takes much longer than 2 weeks to see effects… heck, it could take 2 quarters to see measurable results. Some of the best case studies on using BI to cut costs have occurred in retail and fashion. A well-designed KPI dashboard enables retailers to understand the data at a glance. People may see you as conscientious and diligent at all times, with a focus on seeing projects through to completion. What elements need to be prominently featured? But what are the questions we ask to really knock it out of the park? In many cases, we customize the questions based on our client’s needs. The phrase we most often hear when people read their personal profile after completing the Insights Discovery model is “Scarily accurate!”, and we’re confident you’ll find more than enough information in there to help give your personal and professional development a boost. Make every effort to be lively and allow them the space to talk around a subject. Asking the Right Questions to Make Big Data and Business Intelligence Pay Off, 18 Examples Of Big Data Analytics In Healthcare That Can Save People, Move Beyond Excel, PowerPoint And Static Business Reporting with Powerful Interactive Dashboards, Take Advantage Of Operational Metrics & KPI Examples – A Comprehensive Guide, A comparison time frame for relative success. His work on psychological types has informed much of the research into personality types and working styles since then and continues to have a strong influence on psychometric profiling, including our Insights Discovery model. What are my customers planning to do in the months and years ahead that I could enable with my products / services, thereby increasing my sales?”. People may see you as cautious, disciplined, painstaking and exact in your work. Discover your unique four energy colour combination, Fiery Red, Sunshine Yellow, Earth Green, and Cool Blue. The Colour Works International Ltd, The questions you ask, the data you gather, and the insights you glean should all be part of a larger plan. Will you need keyword audits or other SEO services? Asking very specific questions that lead to actionable insights is a great best practice to follow for effective business intelligence. Thinking about a website redesign yourself? In order to have a team that is aligned and on the same page in terms of business intelligence, it helps to have a common set of objectives and a common vocabulary for describing those objectives. Once you have a baseline, use your BI tools to discover patterns in your customer behavior, which could help you make more sales, develop new features, or increase customer participation, all of which will directly lead to greater profit. But before we do, we need to learn about the current state of your website – an essential for any discovery phase design process: By taking a closer look at your website, we can dissect what is and isn’t working. Knowing the right question is half way to solving the problem. But knowing WHY those sales are up is much more useful, because then you can focus on the causes leading to your current sales growth. By Mona Lebied in Business Intelligence, Apr 12th 2017. We go more into this thread later in the article when we examine using “why” questions. The example of fashion is a good one as it can be a tricky industry when trying to predict success. Questions that lead to actionable insights incorporate the use of KPIs, the use of a specific time period, and the use of contrast to other metrics (like a previous time period or projections) to give detailed and useful answers. One reason this can happen is because although organizing data is challenging, it may still be more straightforward than analyzing business problems. “Why” can also be very useful in areas where there is a seeming contradiction between different KPIs. These types of questions lead to only a few answers: things are going well, badly, or they are neutral. Learning & Development Ltd. What are they looking to find? What about your competitors? Based on the psychology of Carl Jung and through the eyes of the Insights Discovery© colour lens, your preferred style could be described as the. Focus on the task in hand rather than the needs of the people. With all of the specifics used in this example, you would be able to say whether you should continue to outsource your email marketing or take it back in house. By learning the system I find it very useful to read and understand other people but most important myself. For example, knowing that your sales are up this quarter is useful. What terms would people search for to find you? How do you describe your brand? For example, instead of answering to “What are the insights from this data set?”, someone’s mind might answer instead: “how can I make sure this data is high quality?”. Research still needs to collect data, but it needs to deliver insight. Insights Discovery helps people understand themselves and their colleagues so that they can have more respectful, productive and positive working relationships, even across virtual boundaries. It’s hard to know for sure. “Why" is much tougher to answer than "how", but it can be much more powerful because it can show you the underlying causes of success and/or failure in your business. Discover your preferred style through our interactive game. Sociable and keen to involve people, the opinions of others are usually important to you. “What opportunities exist for my products and services to be used differently, so that my market can be expanded? How do customers/consumers describe your brand? What search terms are you targeting? Big data is helping healthcare providers save lives, cut costs, and overall serve patients in more effective ways. Here we explain how. Keep your questions specific and related to opportunities where you can apply the insights to boost profits. That’s one of the challenges of business - you rarely have certainty with “whys", but you can have reasonable best guesses which you are constantly testing. It’s also essential to track these KPIs over time, so that you can see if your company is reaching its strategic goals or not.
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